Target audience

A target audience is a select group of people at which a product is aimed at. In film different people are attracted to different films, for example younger children are attracted to more child friendly compared to teenage girls who often prefer romance films.

Comedy - the target audience for comedies is dependent on the content in the film and can vary quite a bit. The Jungle book is aimed at children while Ted is aimed at people over fifteenth. While both of these are comedies you can see that they are clearly aimed at different groups of people. Ted contains adult humour and strong language which wouldn't attract younger audiences while The Jungle Book contains funny scenes appropriate for younger viewers which they find entertaining.

Horror - the target audience for horror films tends to be people aged 15-25 due to young adults and teenagers enjoying the thrill of being scared by these types of films. They are also often aimed at young men as the can interact with the characters and enjoy the violence and gore shown in the film 

Action - these types of films tend to be aimed towards males due to the violence and car chaos which are stereo-typically aimed towards males. These types of films are also often aimed towards young males due to the thrills they experience and the violence which is shown in the films.

   

Drama - these types of films tend to be aimed at both young and older audiences of both genders. People tend to be attracted dramas due to the historical element that can be embedded in the film, for example War Horse which is aimed at most people.

Romance - these types of films tend to be aimed at teenage girls and young adults. Woman tend to find it easy to relate to the characters due to them being of similar age to them which is why romance films are often aimed at this age range.

I would probable try to aim my film opening towards teenagers as that would be the rough age of the people I would be casting for the opening at it would make the opening more relatable for teens.