Attracting your target audience

Ways to attract my target audience to watch my film would be by;

Firstly, making the main character easily relatable to the target audience, for example through age helps to attract a certain audience. If I plan on making my target audience teenagers then I would need to make my main character a teenager so the audience will find them easier to connect with. 

The next thing I would do is consider carefully the props I would use in the opening. If I show lots of beer bottles and cups it would attract a much older audience, for example young adults and it would suggest to them that this was a house party. Having specific props can help illustrate to the audience what genre the film will be and will help attract a certain audience.

Showing the genre clearly also helps to attract a certain genre, for example if you were making a horror or action film then you know this would attract mainly a male audience between the ages of 15 and 25.

Location can influence target audience, the use of a school setting will attract teenagers compared to adults due to them being familiar with the setting and finding it more relatable then adults would. This again helps to give an indication of what the film will be like and bring in a certain audience based on that.

Finally how you advertise a film influences what type of audience will come and see it. If you show trailers for kid’s films on sites the wont see they then you won’t be attracting the right audience. Same goes for if you show advertisement for horror films on children's channels, the right target audience won’t see it. Advertising in public spaces for films with a wide target audience means there is ample opportunity for a variety of people to see it and go and see the film.